Overview
A year-long, multi-platform celebration that honored the brand’s legacy while re-engaging modern audiences. This campaign introduced a unified “40 Years” visual identity and expanded heavily into digital, including the launch of an official TMNT TikTok and an announcement for a new show iteration, Tales of the TMNT.
Accomplishments
Drove new audiences to TikTok
Released a high performing animated show
Solidified TMNT as a long-running, evolving franchise
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