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Case Study

SpongeBob x Super Bowl LVIII

Nickelodeon partnered with CBS Sports and the NFL to produce a kids-focused alternate broadcast — "Super Bowl LVIII: Live from Bikini Bottom" — bringing SpongeBob's world directly into one of the biggest live events on the planet.

Role
Designer / Animator
Clients
Nickelodeon, NFL, CBS
Tools
After Effects, Photoshop, Premiere
Year
2024
SpongeBob x Super Bowl

Overview

This blended entertainment and sports in a way that prioritized family-friendly engagement, brand partnership innovation, and cross-platform storytelling — showcasing how a cultural icon like SpongeBob can be woven into one of the world's biggest live events to broaden audience appeal and create shareable moments across digital platforms.

My role was to create NFL inspired design assets that would promote viewership of the event. From illustrations and video edits of the Superbowl takeover in Bikini Bottom to animating and illustrating a Patrick Star X Patrick Mahomes character, this campaign was a memorable moment in my career.

SpongeBob imagination

Accomplishments

Awards

Clio, Shorty & Gemma Award Winner

Impressions

9.1 billion media impressions

Views

Most viewed Super Bowl of all time

Gallery

SpongeBob characters as NFL players — illustrated and animated by me
Sweet Victory rehearsal footage edited by me
Super Bowl promotional video edited for social by me
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