Overview
This campaign leaned heavily into nostalgia, resurfacing iconic moments, quotes, and visuals from SpongeBob's history while pairing them with modern social-first storytelling.
My role was to create video content, animations, and visual assets for various social media platforms. My biggest project was animating a TikTok Spotlight "Easter Egg" that would pop up every time SpongeBob was searched.
Accomplishments
Clio, Shorty & Gemma Award Winner
2.9 million followers earned
#1 animated series on TikTok in 2024